apidays Singapore 2021

Digitisation, Connected Services and Embedded Finance

Apidays Singapore was held online on 21-22 April 2021. The conference gathered 70 speakers and over 1,000 attendees to share and learn about Digitisation, Connected Services and Embedded Finance.

Highlights from apidays Singapore 2021

The conference theme:

2020 accelerated the digitisation of commerce and payments. Companies adapted quickly with resilience, ingenuity and innovation.

To build on this shift requires organising the people, process and technology to sustain the change. Collaboration between teams and partners, and a flexible, resilient architecture.

APIs provide the building blocks to achieve this by:

  • Connecting to digital marketplaces and distribution channels
  • Simplifying identity verification to streamline customer onboarding, service delivery and personalisation
  • Enabling customers to authorise the sharing of their data with trusted third parties
  • Democratising access to data to support a culture of data-driven decision making
  • Embedding finance into the enterprise’s value proposition to serve their customer’s total journey
  • Enabling financial institutions and fintechs to focus on their core competence, integrating third party services to provide a holistic customer value proposition
  • Succeeding in the digital economy requires clarity of purpose, customer insights, unique value proposition and targeted integrations to solve specific needs.


See a detailed list of speakers at:


Our sponsors

  • Gold sponsors: IBM, Confluent, Auth0, Twilio
  • Silver sponsors: New Relic, PagerDuty, Red Hat, Smartbear, SoftwareAG
  • Bronze sponsors: Fivetran, RapidAPI, Sendbird, Soprano
  • Community partners: APIX Platform

About apidays

Apiays is the leading industry tech and business series of conferences in APIs and the programmable economy.

Find out more about apidays at:


About the Author

Jon Scheele is the founder of blue connector local partner of apidays, and the producer of apidays Singapore.

Jon formed blue connector with the sole purpose of leveraging digital technologies such as APIs to fast track and enable growing businesses to meet their strategic objectives. He helps companies build customer value propositions and streamline processes using Application Programming Interfaces (APIs).

Jon's experience spans the Financial Services, Fintech, and Telecommunications industries. He has an MBA, a Bachelor’s degree in Electronic Engineering, and Graduate Diplomas in Applied Finance and Digital Communications.